Marketing Masterclass for Startups and Leaders 2021 teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in p
Marketing Masterclass for Startups and Leaders 2021 teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Marketing Masterclass for Startups and Leaders 2021 is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it. To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills. The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease. Accredited by CPD Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with Professional voice-over Self paced learning and laptop, tablet, smartphone friendly 24/7 Learning Assistance Discounts on bulk purchases Who should take the course Anyone with a knack for learning new skills can take this Marketing Masterclass for Startups and Leaders 2021. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions. Certification Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. Accreditation All of our courses, including this Marketing Masterclass for Startups and Leaders 2021, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Section 01 Introduction to Building Your Model Role of Marketing Importance of Modern Marketing Framework for Building Your Marketing Model Step 1: Know Your Numbers HOMEWORK: KNOW YOUR NUMBERS Step 2: How to Measure the Right Numbers The Art of Experience Mapping The Buying Process HOMEWORK: BUYER JOURNEY QUESTIONS Step 3: Conversion Rates Do You Know Your Industry Averages? Step 4: Building Your Model Knowing the Value of a Lead HOMEWORK: BUILD YOUR MODEL Step 5: Building Your Scenarios HOMEWORK: BUILD YOUR FUNNEL Practical Campaign Models Next Steps Section 02 Introduction to the Belief Framework Rule 1: Everybody has Beliefs Rule 2: Belief is a Strong Motivator Rule 3: Belief Precedes Behavior Rule 4: All Beliefs can be developed Rule 5: Beliefs can be measured The 5 Belief Framework Principles Principle 1: Act like a Mentor Belief Framework: Definition of Mentorship Belief Framework: A Mentor is Other-Centered Belief Framework: A Mentor is Authentic Belief Framework: A Mentor is Empathetic Belief Framework: A Mentor is an Authority Belief Framework: A Mentor is Committed Principle 2: Your Customer is Human Introduction to Personas HOMEWORK: DEFINING YOUR TARGET MARKET Elements of a Good Persona Telling Your Persona’s Story HOMEWORK: PERSONAS Principle 3: Identify and Establish the Need Defining Consumer Needs Discovering Your Genuine Contribution Create or Satisfy Needs? HOMEWORK: IDENTIFY AND ESTABLISH THE NEED Principle 4: You Have the Solution Journey Specific Solutions HOMEWORK: ESTABLISHING THE SOLUTION Content Types per Stage HOMEWORK: DEFINING THE BUYING PROCESS Principle 5: People Respond to Direction Ad & Brand Exposure Two Types of Actions Creating the Belief Framework HOMEWORK: THE BELIEF FRAMEWORK Values-Based vs Fear-Based Marketing Features vs Benefits Section 03 Introduction to CRO Defining Conversion Building Your Conversion Plan STEP 1: MEASURE 3 Primary Methods of Data Analysis Data Tools and Tags HOMEWORK: INSTALLING TOOLS Important KPIs@ Funnel Pages HOMEWORK: DASHBOARD & REPORTS HOMEWORK: SEGMENTS STEP 2: ANALYZE Funnel Touchpoints Hypothesize Prioritize HOMEWORK: CRO WORKLOG STEP 4: DESIGN Mobile Design Buzzword Compliance User Experience Consumer Focus What’s Missing? STEP 5: IMPLEMENT STEP 6: LEARN Key CRO Takeaways Section 04 Introduction to SEO Defining Modern SEO The 5 Primary Keys of SEO Common SEO Myths and Misconceptions Why is SEO Important? The SEO Plan PART 1: TECHNICAL SEO Wrapped into Next Video Meta Tags Meta Tag: Title Meta Tag: Description URL Construction Duplicate Content PART 2: CONTENT Stage 1: Keyword Research 4 Steps of Keyword Research HOMEWORK: KEYWORD LIST Stage 2: Content Audit Conducting a Content Audit Stage 3: Competitor Analysis HOMEWORK: SITE COMPARISON Stage 4: User Experience PART 3: LINKING Internal Linking External Linking Link Flywheel Link Types Link Building Strategies Social’s Impact on SEO HOMEWORK: SOCIAL INFLUENCERS METRICS Metric: Keyword Rankings Metric: Backlinks & Linking Root Domains Metric: Organic Traffic Metric: Average Time-On-Page Metric: Pages Per Session Metric: Returning Users Metric: Bounce Rate Metric: Page Speed Metric: Traffic By Device Metric: Conversions Section 05 Introduction to Content Engagement Plan Modern Marketing Funnel Why Content Fails What Makes Content Valuable? Interactive Content Personalize Content Full-Funnel Content Plan Defining Content Type Consumer-Centric Content STAGE 1: TOFU CONTENT TOFU Spotlight: Social Media TOFU Content Examples STAGE 2: MOFU CONTENT MOFU Goals and Tactics MOFU Content Examples STAGE 3: BOFU CONTENT BOFU Goals and Tactics BOFU Content Examples STAGE 4: RETENTION CONTENT Retention Goals and Content Types Retention Content Examples Measuring Success HOMEWORK: CONTENT ENGAGEMENT PLAN Section 06 Introduction to Multi-Channel Lead Acquisition DATA INFORMED Primary Success Metrics Syncing Your Accounts Tracking & UTM Codes HOMEWORK: UTM CODES Custom Dashboards HOMEWORK: DASHBOARD & REPORTS HOMEWORK: SEGMENTS ALL CHANNELS ARE PART OF THE JOURNEY INTEGRATED MARKETING COMMUNICATIONS (IMC) IMC Defined IMC Strategy IMC Examples & Marketing Mix DEVICE AGNOSTICISM BRANDED STYLE GUIDE Manual of Styles Example Style Guides CHANNEL: EMAIL Email Metrics Email Design Email Personalization Lead Nurturing Campaigns Different Types of Lead Nurturing Emails Growing Subscribers CHANNEL: SOCIAL LinkedIn Facebook Twitter YouTube Other Social Networks CHANNEL: SEARCH MARKETING #1: Be Found at Every Stage #2: Drive Dual Strategies #3: Boost Conversions #4: Dominate the SERPs #5: Conversions Integrate, Don’t Separate CHANNEL: REMARKETING Why Remarketing Works Different Types of Remarketing
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